Friday, October 12, 2012
Friday, October 5, 2012
Have attended lot of social media workshops.
2 intersting sessions were with Mr. Pradeep chopra (@mydigitalvidya) and Mr. David Meerman Scott (@dmscott).
The speakers have different ideas about social media but 1 things is common - a good idea coupled with right release time becomes viral of its own. Therefore no real need of advertising on internet.
So i had 2 thoughts... These are just thought and i am not trying to be judgement on the content of any of the sessions I attended.... So please read it as thoughts only.
Firstly can a new brand build business only on social media. Can social media help brands to control the pace of awareness as per business plans and match competition moves?
Secondly, I also started imagining a world where the awareness about social media management/planning is 100% and marketeers now can plant viral campaigns at will. A world of no ads!!!! A world of creativit... Everthing is free for brands.... From prospective customers to the platform on which they are posted like facebook/youtube or even twitter.
This is an amazing world... But I wonder how will free social platforms sustain without ads. Would they be able to provide continous advancement that would help peolle and brands communicate better? Or, will they focus on value adds like telecom players do? But what kind of value adds on a platform which have been using for free all these years. Not sure...
If I take twitter's example whose content is largely driven from celebs, i notice that brands pay celebs to promote their product subtly and reach out million fans (celeb's) instantly. In the bargain the platform doesnt get anything...?
Well made social campaigns a threat to social media platforms? How true is that?
A signing off thought... So I keep hearing examples of good social media executions in workshops. To me those are just ideas and as David said they die in a bell curve. Then, How to define a long term social media strategy for a brand? Is observe and react the only answer? If yes, brands would never be in control of what they are trying to say - A benifit statement for their customers...may be.
Would be intersting to know how you think?
Wednesday, August 1, 2012
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Monday, June 11, 2012
Both Facebook and Orkut are social media platforms but one of them became a rage and the later died.
People gave various reasons for Orkut's failure like poor design, lack of applications, no offerings for brands etc etc. But are these really true? I dont think so.
Facebook became big because they identified a big consumer behaviour very early and that was "explore and share". It is in the human nature to find/explore things and share it with near and dears. They also share because they want themselves to be seen by their friends and peer in a certain way that reflects their personality.
While version 1 of social network included finding and conversing with friends etc. This was the Orkut way. Version 2 gave more reasons to consumer to interact. Orkut failed here and was majorly was used to find lost friends and there was only so much that one could interact using 'scraps'. It was seen as a replacement to email. Personal message became public... People then started shying away from such a open platform.
Then came facebook.com. Same features but private. Social but interactive and advocated sharing in a big way... Sharing beyond personal lives... Sharing that reflect personality.
Soon fb became viral...and part of everyones life.
Friday, May 25, 2012
There are three blogging platforms to choose from:
Monday, March 26, 2012
1. Use Google blog search and find any blog of your genre. Look at the comment section and you would notice few people who would constantly interact with the posts and comment a lot. These are people who are interested in the content that you publish and can be approached for guest blogging.
2. You can use point no.1 on your own website and reach guest bloggers.
3. Post a request to "guest blog" on your blog homepage, forums and blogroll.
4. Exploit personal Facebook friend list and invite them to blog. Free and easy to do.
5. Explore bloggers sites such as bloggerlinkup.com. Such sites deal with blogs and can help you acquire bloggers.
Friday, January 20, 2012
Few minutes later, I received another request for the same Pic badge. This time I got curious and clicked on the link and instantly got involved in a simple idea to save nature.
All one needs to do is to reduce the font size by one before hitting the print button to save paper. WOW... Simple yet effective.
All of us talk big when it comes to saving nature and practically do nothing. I don't blame them due to their hectic schedule and chase for better lives. But I think anyone can show their concern by simply sitting office and get cautious while taking printouts.
Show your support by liking - http://www.facebook.com/minusoneproject
Sport a badge on Facebook - http://www.facebook.com/minusoneproject?sk=app_134506053246185
Well done Cheil India.