Blogging is like having some sort of journal or diary online. You tell the entire world about anything you want to talk about. It can be opinions, a short video, an article or maybe promoting your products.
There are three blogging platforms to choose from:
1· Free Blogging Platforms
Websites like Wordpress.com and Blogger offer attractive and ease-of-use templates that make life easier for novice bloggers. However, there are a few limitations to these blog solutions.
Blogger allows you to use your own URL, but you need to establish your blog with a custom domain from the start or else you will lose your valuable back links.
WordPress.com doesn’t allow you to use your own domain name with blogs they host, so you’ll have to promote two websites rather than one.
Potential clients may as well view you business as ‘cheap’ for using a free hosting website and ‘unprofessional’ for not having a self hosted blog.
2· WordPress.org
WordPress.org offers WordPress software as a download for any blog hosted on your own FTP space. Installing software from Wordpress.org is totally different from hosting a blog with WordPress.com.
WordPress software integrates very well with your existing website. You can install WordPress in a different directory on your site, easily link the two websites and still have a unique design for your blog.
There are many WordPress plug-ins accessible for all types of features your business blog needs or might need in future. WordPress is the blog platform of choice for thousands of bloggers.
3· TypePad
TypePad has much flexibility as WordPress and are hosted on their own servers – not one that you can directly administer.
Blogs built with TypePad are normally assigned a TypePad URL, which you can then map your own domain name to. This means that your blog will have two addresses; one that you choose and one offered by TypePad.
Moving to another URL or switching to another platform can be a bit challenging with TypePad. You can’t add a TypePad blog to the existing website of your company.
So if you’re planning to be serious in your business, WordPress would be the choice to go for. Remember if you need more control this is the choice to take. But if you’re a complete beginner you can opt to start on Blogger.
There are three blogging platforms to choose from:
1· Free Blogging Platforms
Websites like Wordpress.com and Blogger offer attractive and ease-of-use templates that make life easier for novice bloggers. However, there are a few limitations to these blog solutions.
Blogger allows you to use your own URL, but you need to establish your blog with a custom domain from the start or else you will lose your valuable back links.
WordPress.com doesn’t allow you to use your own domain name with blogs they host, so you’ll have to promote two websites rather than one.
Potential clients may as well view you business as ‘cheap’ for using a free hosting website and ‘unprofessional’ for not having a self hosted blog.
2· WordPress.org
WordPress.org offers WordPress software as a download for any blog hosted on your own FTP space. Installing software from Wordpress.org is totally different from hosting a blog with WordPress.com.
WordPress software integrates very well with your existing website. You can install WordPress in a different directory on your site, easily link the two websites and still have a unique design for your blog.
There are many WordPress plug-ins accessible for all types of features your business blog needs or might need in future. WordPress is the blog platform of choice for thousands of bloggers.
3· TypePad
TypePad has much flexibility as WordPress and are hosted on their own servers – not one that you can directly administer.
Blogs built with TypePad are normally assigned a TypePad URL, which you can then map your own domain name to. This means that your blog will have two addresses; one that you choose and one offered by TypePad.
Moving to another URL or switching to another platform can be a bit challenging with TypePad. You can’t add a TypePad blog to the existing website of your company.
So if you’re planning to be serious in your business, WordPress would be the choice to go for. Remember if you need more control this is the choice to take. But if you’re a complete beginner you can opt to start on Blogger.
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